What is the Tucumán Brand?

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Tucumán brand is a territory brand, in this case a province brand. A seal of distinction that is awarded to companies, products, institutions and associations whose activity is linked to business, culture or tourism in Tucumán. This brand is a tool that strengthens and positions the local offer in the region, in the country and in the world.

It is granted by the IDEP (Institute for Productive Development), and is renewed every 2 years.

The result is the distinction, differentiation and visibility of the territory. In this way, it represents an endorsement both for the companies that obtain it and for their target audience. It generates a synergy that concentrates and unifies the communication of the positive factors present in the productive, tourist, cultural and social spheres. In addition, the use of Marca Tucumán is free and does not make a distinction of political ideology, religion or race.

It is the only territory brand in Latin America that functions as a seal of distinction and that has the certification of ISO 9001 standards in its application process, analysis, granting and follow-up of the adherent.